Work
Case studies from real projects
Domains are anonymized. Metrics are not. Start with archive restoration (parametric URL recovery is what most tools skip), then browse migrations, maintenance networks, and speed wins.
Case studies
Restores first, then the rest of the stack
Featured: archive restoration with parametric URL recovery. Plus fixes, migrations, maintenance networks, and speed work. Domains anonymized; metrics are real. Full references on request.
Agency client's shop went dark when their developer disappeared. Catalog used ?id= URLs across 1,800 product pages - every other service said those were lost.
Outcome: Full archive capture recovered all 1,800 parametric product pages into WordPress. Site live on the client's domain with SSL + Cloudflare in 2 days.
Store checkout stopped working after a WooCommerce update. Cart total showed $0, payment gateway returned errors, sales halted for 36 hours.
Outcome: Diagnosed a deprecated hook in a custom payment plugin. Patched the compatibility issue, tested on staging, deployed within 4 hours. Client received a root-cause explanation.
Agency needed to migrate 12 client sites from a shared host to WP Engine without downtime. One site had 8 years of blog posts with SEO rankings to preserve.
Outcome: Migrated all 12 sites over a weekend. 301 redirect maps for URL structure changes, SSL pre-configured, DNS cutover with zero downtime. All rankings preserved.
Investor had 50 WordPress sites with no maintenance routine. Updates applied blindly broke sites monthly. Backups never tested. Two sites were hacked in one quarter.
Outcome: Set up staged update workflow, daily off-site backups with monthly restore tests, uptime monitoring with Telegram alerts. Zero incidents in the 6 months since.
News site had 38 mobile PageSpeed score. Core Web Vitals failing LCP and CLS. Ad scripts and heavy images dragging performance. Traffic dropping.
Outcome: Image optimization, lazy loading, critical CSS extraction, ad script deferral. Mobile score went from 38 to 91. LCP dropped from 4.2s to 1.8s.
Investor bought an expired health domain with 12 years of authority. Needed original topical content restored - not AI filler that would trip Google's expired-domain abuse policy.
Outcome: Restored 3,200 original archived articles as WordPress pages, preserving the exact topic structure. Footer dates refreshed, archive artifacts stripped, 404 to 301 redirects mapped.
Domains anonymized as patterns (e.g. fashion-retailer.*) to respect client confidentiality.
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